How To Allocate Whitelist For Your NFT Collection?

wen whitelist for NFT project?
🧵👇

— wil (@wilxlee) November 11, 2021

What is whitelist (WL)?

– guestlist for ppl to mint within a period of time

why?
– gives a fair chance for those who can’t afford the crazy gas fees, aka gas war!

So what is the proper WL distribution? 

0% WL

pros
– “fair” = everyone for themselves

cons
– not a lot of ppl can afford gas wars
(higher demand, higher transaction fees)
– easier for ppl with savvy tech to exploit

founder pov:
– no guaranteed sales
– no scarcity/no fomo
– no gauge of interest 

100% WL

pros
– rewards insiders/communities
– guaranteed sell out

cons
– not inclusive
– not “fair” for those who missed out on WL
– less word of mouth

founder pov:
– guaranteed sell out
– limited botting (more control)
– limited community interest once WL spots r gone 

Depending on the type of NFT project:

1. hyper niche ->100% WL
(your 1000 fans is all u need)
2. mainstream -> 65% WL 35% public
– allows for community building, inclusivity, collaboration and the right amount of excitement for your project.

how? 👇 

First in foremost – must be FAIR

true community building.
last thing u want is a bot farm
getting majority of your allocation.

We also want to minimize any backdoor deals

vet your mods, hold tight control.
you have to care, even if you are
pulled in 10000 directions. 

~5% –> friends, family, team.
don’t forget those who support u and lend a hand

~10% –> goes to collab partners who share the same values as the one u aspire to build. they will uplift ur project

~50% –> should go to your core community
those u going on the adventure with 

~35% –> public.
those who might have missed the WL.
those who have high hopes and don’t mind gas
those who may be looking for a quick flip due to hype.

last type of ppl i would want to attract
are those looking for quick flips, why?
unrealistic expectations. 

when the dust settles, when the parties over,
when things hit the fan.

these are the first ppl to abandon ship.
these are the first ppl to bash the project.
these are the first ppl to pour salt on wounds. 

if
u spend the time in curating ur community
u spend the time in vetting as much as u can
u spend the time in the details

your job becomes much simpler as you build.
your adventure becomes much more enjoyable. one may ask then
– why don’t we just expand collection size, 12000, 20000, 30000?

supply + demand. high supply + not enough demand
= no momentum

low supply + high demand
= too much hype

this is why managing ppl’s
expectations is key.
do not over hype.
let the work speak for itself. 

your job as a founder
is to create unparallel amount of value
for ppl going on the adventure with you.

What is value?

– that is determined by u.
– some focus on tokens/games/art/breed/etc. 

for instance: @thelittlesnft
the value we promote?
– the art
– the experience (support/entertainment)
– the emotional connection (family/love)

anything else is just smokes and mirrors
which over-inflates the price. 

is this for everyone?
no.

but thats ok, u just need those
who are the right fit.

and this takes time to curate.
which is why we are starting with 10k units.
not 12k, 15k, 20k, despite
the overwhelming interest.

don’t get greedy.
1 step at a time. 

know for one thing –
even if you have done everything perfect,
you can’t satisfy everyone.

someone is not going to get the WL
someone is going to pay high gas
people will always complain.

that is ok – b/c u have a strong,
core community now.

thats what matters. 

take this and build your community.
share with your friends who are building a collection.
like and retweet if you’ve read this far to win 1/20 WL spots for @thelittlesnft
i bury this in here to reward my true supporter
who spend the time to educate themselves
🌟🌟🌟

— wil (@wilxlee) November 11, 2021

ps: this is only my philosophy, not financial advise
pps: feel free to join our discord as you see me #buildinpublic @thelittlesnft #wethelittles #LetsPlay https://t.co/rnqM1dvnEr

— wil (@wilxlee) November 11, 2021