What roles to hire for after launching a nft project
— lurvli.eth (@lurvli1) April 12, 2022
🧵 below
your ‘must-haves’:
✨Community Manager
✨Mods
✨Marketing/Social Media Manager
✨Project/Operations Manager
✨Technical Hires
your ‘should-haves’:
✨Designer/Illustrator
✨Art Director
✨Collab Manager
✨Event Manager
1. Community Manager
responsibilities are diff pre + post launch
pre-launch: making sure general chat doesn’t go crazy, guidelines followed, lead mods, prep for launch 💪🏻 post-launch (when the real work starts): keeping a community engaged, know how to resolve issues but also when to escalate. Bonus points* being able to manage the discord security for @thelittlesnft , this was the first role we hired for.
more here 👇
Are Community Managers in web3 worth $100K+?
— lurvli.eth (@lurvli1) December 29, 2021
🧵 below
2. Mods
You’ll likely won’t need the same amount of mods you had pre-launch, so building out a solid team to move forward with is key.
Some will stay, but most will jump onto the next project. If mods are rewarded in some way via comp / whitelist, make sure you’ve got a group that who is genuinely interested in building the community for your project.
We had upwards of 18 for @thelittlesnft prior to launch and currently have a solid 10 covering all global timezones.
3. Marketing/Social Media Manager
How do you engage new members to be interested in your project?
You need a storyteller to adapt how you communicate to best reach and engage your audience, deliver culturally driven marketing campaigns. This is esp important as you launch your roadmap, to build hype & engaging your community.
btw I’m still looking for you, you’re welcome to slide into my dms 😉
4. Project / Ops Manager
So how do you operationalize the roadmap your community is now not patiently waiting for 🙄
Ops manager will oversee a portfolio of several projects in parallel at all stages of their development, consider resources & setting performance + growth goals @mentionswe have the upcoming arcade launch – a huge undertaking in itself:
– costume designs
– illustration concepts
– tokenomics
– narrative
– game dev
– user exp
– marketing + comms strategy
…and all the things in between
all this being just one of our projects w/ 20+ talented people we needed to find
we’re also launching: merch, building out animation shorts, a production series, metaverse project, a launchpad program and all the other collab opportunities
all a large project on its own.
5. Technical Hires (choose ur own)
Depending on the roadmap, there will be key technical hires u need:
🏝️ Sandbox? game designer, voxel + land design team
🎥Animation Series? Storyboard Artist, Animator, Narrative Designer
🪩 IRL Activations? Event Mgr, Partnerships Mgr For @thelittlesnft some of the key technical hires we needed for the arcade launch
talent to manage the blockchain integrations
game developer
pixel pushers
frontend+backend developer
tokenomics expert
copywriter…
6. Designer/Illustrator
A graphic designer can help create visuals for the audience to understand, social media graphics, website, branding, marketing assets for a variety of digital and physical mediums.
I need more of you! You’re also welcome to slide into my dms 💕
7. Art/Brand Director
Leads the charge in building the brand vision. Create launch campaigns from concept to execution for new product releases.
8. Collab Manager
Helps stay relevant in the space, secure partnerships with new communities, while bringing new eyes to the project
9. Event Manager
A dedicated resource to know which event to go that allows for maximum impact and visibility for brand awareness. From managing event space, logistics to potential sponsorships.
….lastly, there’s one more role that I haven’t covered quite yet 😉
— lurvli.eth (@lurvli1) April 12, 2022
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NOTE
This thread content is created by @lurvli1 and shared for educational purposes only.
