#1 Critical Skill That Determines The Success Of Your NFT Collection

listen
.
.
.
.
.
reiterate.
.
repeat this thread is a deep dive of one topic
in the whole series. 2/x

feel free to check out the high level here

how to create a successful NFT series (guide)
🧵👇

— wil (@wilxlee) October 27, 2021

rmb, everything that you build is to
serve an underserved market.
– not what you think is wanted
– not what you want

but rather – what your
underserved market is needing. how?

Ask and listen to what they are saying

– the beautiful thing abt this industry is that there is no shortage of feedback/comments.
– discord/twitter is full of answers.
– you just need to read between the lines and
avoid 2 deadly mistakes 1. feedback fallacy – taking in feedback from everyone without critically thinking whether it fits your project. no one has as much context as you do.
– take feedback with a grain of salt

Ask yourself – does this feel right?

your gut will tell you. 2. confirmation bias – seeking info/feedback that confirms our beliefs, ignoring the contrary.
this is really dangerous b/c you end up creating something for yourself and not your market.
– have ppl ard you to always challenge your beliefs and keep you in check
example 👇 ytdy i shared the project i’ve being working on in stealth for a while, lilfooks.

within 24hrs, we had 3k+ ppl join our discord.
(our manifesto – medium.com/@hello_63229/o…)

given the work we’ve already put in
– i was definitely taken a back when i saw this.

(he is referring to this thread)

ie. for @lilfooks my target is “david”.
a 35 year old new dad
hes working a decent job making 80k/year
trying to make it, so he can provide.
yet he always puts family first.
wholesome. hustler.
washed up.

— wil (@wilxlee) November 2, 2021

i had two choices to make at that moment.
1. ignore this troll – we’ve committed 100s of hrs to create sth special already, whats does this troll know?

2. challenge our thesis – is this warranted? are we genuine to our own values, our manifesto? are we in it for the long haul we listened, evaluated and reiterated.
we once again, asked what our community wanted and finally decided to go forward as “the littles”
@thelittlesnft

despite the hrs of work,
pivoting on the dime,
this felt right. 🌟

finally, truly us.

magic started to happen.
not just with the community,
but also internally as a team,
we were inspired. 👇

then all of a sudden this morning, a collab with a big brand that was long in discussion fell through b/c of the retired project name as well!

thankfully, we listened + reiterated to @thelittlesnft before this msg and we are now back to the discussion table!

moral of the lesson:
listen
.
.
.
.
.
reiterate.

you are creating for your community, not yourself.
listen critically, act swiftly. ps: it is not always rainbows and sunshine…
the aftermath is often… not so pretty.
😅 thats why my team loves me
something new every day.

(website, pages, discords, emails, social media, banners, partners, lore, etc. you get the point…)