“HOLD” misspelled, this term now stands for “hold on for dear life” among NFT investors.
The Long Explanation
Derived from a misspelling of “hold”, the term is now used to refer to NFT and crypto investors holding on to their tokens, for a long period, without selling them, regardless of their market value.
It is often used to encourage people to diamond hands their assets through a dip or bear market.
“Hold On For Dear Life” was later adapted as an acronym for HODL, referring to not selling NFTs even during profitable market conditions and poor performance.